How to choose a digital web agency – What questions to ask?
If you’re thinking about getting yourself a brand new website for a business venture its always hard to work out what you actually want your website to do for you and your business, what its objectives will be and how it will develop into a strong brand for a bright future.
It is so easy to forget the bare essentials, such as Logo design (Brand Development) and SEO (Search engine optimisation) – Two of the most important aspects for your business in the web world. Firstly you want your customers to recognise your brand and secondly they have got to be able to find you in search engines. There is no point have a lovely pretty website that no one can find and if you can find it is a brand that a user will remember and come back to or refer others to?
Not only do you need to consider your brand, web presence and search marketing, but also maintenance and all those added fees which a lot of agencies and freelancers forget to mention. Such as if there was a bug on the site will the agency cover fixing them?
So before you go ahead and decide which agency, freelancer or rookie you want to hire to design your website here are a few questions you may want to ask them.
1. Logo design – How many variations will I be presented with?
2. Brand Development – What measures will be carried out to develop my brand?
3. Web design – How many designs will I have to choose my final design from?
4. CMS – Do I get a fully functional content managed site?
a. Will I get an order management system?
b. How are my payments processed and what fees apply?
5. Maintenance – What is covered in the warranty period?
6. Testing – How do you carry out tests on the finished site?
7. Bugs and Fixes – If there any, what is your procedure and how long am I covered?
8. SEO – How do you conduct your SEO strategy and what results can you achieve for me to rank higher than my competitors? Are there added maintenance costs involved?
9. Business Development – If I want to develop my business in the future, what can you offer for future enhancements or additions to my website? For example, blogs and what are the added costs?
Random Other Questions
1. Are you UK based developers or do you outsource?
2. How flexible is your support during and after the delivery of my site?
3. Web standards – Will my website conform to the W3C standards (valid XHTML), including accessibility and usability?
A web design, seo and consultancy agency which can offer a bespoke solution is mbPixelated – Visit their website for more information and quote.

